Colourful fibreglass cows grazing on the streets of Paris are part of a ground-breaking international art initiative which will raise money to help WFP fight hunger.
Cows are close to man, providing the milk of our childhood, nurturing; they are likeable animals, never threatening
One hundred and fifty life-sized bovines which have been decorated by artists are dotted around the French capital for two months until 16th June before being auctioned off.
The profits from the Paris sales will go to WFP and the Africa Alive Foundation.
In past auctions in other countries such as New York, Sydney and Prague, the so-called “Cow Parade” has raised up to $25,000 for a single animal.
This vibrant exhibition, which has brought contemporary art to some thirty cities around the world, was devised by Swiss-born sculptor, Pascal Knapp in Zurich in 1998.
Cow Parade not only aims to promote art, but also encourage the public to discover previously unexplored corners of their cities as they visit the cows.