In a first-of-its kind initiative, Hellenic Aid, the humanitarian and development agency of the Greek Government and WFP have teamed up in a major advertising campaign to publicise their partnership in fighting world hunger.
The campaign features WFP's Ambassador Against Hunger, world footballer of the year, Ronaldinho, and will soon be launched in stadiums in Rodopi, Ioannina and Kastoria.
Television spots have already run on the international satellite channel of national broadcaster, ERT.
“WFP has found tremendous support for its work among the sporting world, and we welcome this opportunity to spread the word of our partnership with Hellenic Aid,” said John Powell, Deputy Executive Director of WFP during a one-day visit to Athens.
“I am confident that the fans of Kastoria, PAS Ioannina and Panthrakikos football clubs will prove to be active supporters of their Government's efforts to fight hunger.”
At the same time, Hellenic Aid announced its latest donation of 1.5 million euro for WFP.
The contribution will help build schools in Sri Lanka and bring life-saving food to the Democratic Republic of Congo.
This latest donation brings total contributions from Greece to WFP to more than 3 million euro so far in 2006 in support of projects in Guinea Bissau, Armenia, Georgia, Sudan and the occupied Palestinian Territories, to name a few.
“Greece is one of the fastest growing supporters of WFP. Its assistance for some of our little-known but vitally important operations is saving lives and preventing malnutrition," added Powell.
Powell was in Athens to attend a seminar hosted by Deputy Minister for Foreign Affairs, Stylianidis. Aimed at Greek private sector companies, it explained how best to do business with the world's largest humanitarian organisation.
Since 2001, Greek companies have won contracts valued at more than 17 million euro, mostly to ship essential food aid and humanitarian equipment to zones in need.