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New Website Reaches Out To Arabic Speakers

WFP’s revamped Arabic language website offers a host of new features to help raise awareness about the fight against hunger among the world’s over 200 million Arabic speakers. The site will help generate support for food aid in the Muslim world.

WFP’s revamped Arabic language website offers a host of new features to help raise awareness about the fight against hunger among the world’s over 200 million Arabic speakers. The site will help generate support for food aid in the Muslim world.

CAIRO – WFP has re-launched its Arabic language website (www.wfp.org/ar) to raise public awareness among Arab-speakers about the plight of the billion hungry people around the world and WFP’s commitment to help them.

The new site will highlight WFP’s work around the world with a special focus on its operations in the Middle East.

Engaging Arabic speakers

“We hope that the new WFP Arabic website engages more people and especially the young people of the Arab world to join forces with WFP in our global fight against hunger,” said Daly Belgasmi, WFP Regional Director for the Middle East, Central Asia and Eastern Europe.

The new user-friendly Arabic website features a cleaner design than its predecessor and more than nine new sections, video and photo galleries, a search engine and a donation page.

The new site provides RSS news feeds to help journalists keep up with the latest press releases, videos and images. It also offers downloadable publications on food aid, policies, hunger and malnutrition with a special section for celebrity advocates.

Mobilizing support

Nancy Roman, WFP’s Director of Communications, said the site would help empower ordinary people to take a stand against famine and malnutrition.

“As the world gets flatter, individuals have more power to solve global problems. This site will allow the more than 200 million Arabic speakers worldwide to engage in the fight against hunger,” she said.

There are more than 22 Arabic speaking countries around the world and Arabic is one of the official languages of the United Nations. Development of the Arabic site is a major step towards winning support in the Muslim world where WFP provides food aid for almost 48 million people, nearly half the people it assists every year.

Other sites on the way

Besides the Arabic website, WFP’s team is developing new sites in a dozen languages including Korean and Russian. It has also re-launched sites in French, Italian, Norwegian and Spanish in its ongoing effort to raise awareness about the organization and the people it helps among the one billion Internet users worldwide.

Funded entirely by voluntary contributions, WFP last year raised over US $4 billion to assist in the fight against hunger.