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New initiative for world's leading advertisers to fight global hunger

Cannes, June 2005 - The One Less Entry Movement, a non-profit organisation working in the advertising industry, has launched a new initiative to help feed hungry children.

As the Lions International Advertising Festival takes place in Cannes, the One Less Entry initiative aims to persuade leading advertisers competing at this year's event to donate the equivalent of a single entry fee to the world's hungry poor.