It takes a holistic approach by designing and implementing food, health, hygiene and other projects, all tailored to local conditions. This multi-sectoral model is designed to be scalable, sustainable and replicable.
WFP at the WEF in Jakarta
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- PLB aims to make child malnutrition a more winnable battle by taking and breaking what can appear to be an impossible task into manageable ideas and projects.
These include the development of locally manufactured, nutrient-rich ‘smart’ foods, nutrition and hygiene education, clean water and income generating schemes which promote access to nutritious foods.
A new approach
Ways that companies can engage in this battle against malnutrition are offered in a catalogue of interventions, all with a price tag, and all of which form part of the multi-sector approach to tackling child malnutrition.
PLB is an exciting way for the private sector to join the fight against hunger. Every child deserves a well nourished start to life. There is still too much amazing human potential being lost to malnutrition. PLB is part of putting that right.
Project Laser Beam