WFP Representative in Bangladesh John Aylieff and Executive Director of Transcom Food Ltd. Akku Chowdhury inaugurated the month long programme today at KFC in Dhaka.
The campaign aims to give a voice to the silent crisis of world hunger. Under the campaign in Bangladesh the Pizza Hut and KFC, are introducing awareness-raising activities including a month-long quiz competition on hunger. Quiz questions are available at all Pizza Hut and KFC outlets and WFP Bangladesh website.
"This innovative campaign brings together the public and private sector to address one of the most pressing issues of our time: the world's hunger crisis," said WFP Bangladesh Representative John Aylieff. "High food prices are fuelling hunger and malnutrition at an alarming rate in Bangladesh. As a result, 7.5 million more people have recently joined the ranks of the hungry. Through world Hunger Relief Week, we can all make a difference to stop world hunger."
In collaboration with the Government of Bangladesh, WFP, through its School Feeding programme, provides a 75 gram packet of biscuits fortified with vitamins and minerals to 600,000 poor children in 4,000 targeted schools across the country.
"Hunger is a global concern and an issue that faces each of us no matter where we live and work. The Bangladeshis address the problem of hunger in their own way, inspired by their wonderful spirit of solidarity and sympathy for those in need. It is hoped that this spirit will continue to ensure that hunger remains top of everyone's agenda." said, Mr. Akku Chowdhury, Executive Director, Transcom Foods Ltd.
The Hunger Relief Program is celebrated internationally from October 14–November 13, 2008 by all the restaurants under the Yum Brand. The campaign led by Yum! (A & W, KFC, Long John Silvers, Pizza Hut, Taco Bell)- a network of over 35,000 restaurants in 112 countries – will channel all proceeds to the WFP.
Food insecurity affects over 963 million people worldwide. It is the largest global health threat, ahead of AIDS, malaria, and tuberculosis combined. Each day 25,000 people die of hunger related causes. Furthermore, there is a realistic fear that this number will only increase, as the price of commodities continues to rise and agricultural land turns to bio fuel production. Climate change is further exacerbating the situation, leaving more people in danger of becoming 'food insecure'.
A number of media celebrities including eminent singer Mehreen, actress Afsana Mimi, and actor Shojol attended the event and expressed their solidarity with the campaign. All funds raised during Yum! Brand's World Hunger Relief Campaign will directly support the greatest needs of WFP's food relief fund in the least developed nations around the world.