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'Fill the Cup' Arrives In Formula 1 Pit Lane

Formula 1 partnership - 1

The Panasonic Toyota Formula 1 racing team, with drivers Jarno Trulli and Timo Glock at the front, with the red cups that symbolise WFP's Fill the Cup campaign.

Jarno Trulli

WFP ambassador Jarno Trulli

Formula 1 partnership - 2

Toyota driver Jarno Trulli with Italian actress and producer Maria Grazia Cucinotta show off the WFP banner at the Monaco Grand Prix.

Formula 1 partnership - 3

A shot of the Formula 1 cars driven by Jarbo Trulli and Timo Glock throughout the 2009 season

Formula 1 partnership - 4

The Fill the Cup logo displayed on the nose fin of the Panasonic Toyota cars

Formula 1 partnership - 5

Italian actress and producer Maria Grazia Cucinotta with the red cup that symbolises WFP's Fill the Cup campaign at the Monaco Grand Prix on May 23.

Formula 1 partnership - 6

It's the first time that a humanitarian cause has been promoted via sponsored advertising in Formula 1.

DJ Bobo at German Grand Prix

Swiss popstar DJ BoBo with Toyota's Timo Glock at the German Grand Prix.
(Copyright: WFP/Tobias Bauer)