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Yum! Brands Inc.

Moving People From Hunger to Hope
May 2010

Yum! Brands Inc. is the world's largest restaurant company in terms of units. Through its annual "World Hunger Relief" campaign, Yum! and its brands KFC, Pizza Hut and Taco Bell raise funds, awareness and volunteerism for WFP‘s greatest needs primarily supporting our school meals projects. The campaign, the world‘s largest consumer outreach effort on the issue of hunger, spans more than 120 countries and includes the participation of nearly 38,000 restaurants and more than one million employees and franchise associates from around the globe. Yum! has set an ambitious goal to become the ‘Defining Global Company that Feeds the World‘ and is well on its way. 

The campaign results are outstanding. Yum! and their global spokesperson for World Hunger Relief, Christina Aguilera, have raised $185 million for WFP and other hunger relief organisations since 2007. Whether for school meals or emergencies, from Malawi to Cambodia, Yum! Brands has given a voice to the hungry allowing WFP to feed millions of hungry people in 44 countries.

 

 

Industry: Restaurants.

Support Areas:  WFP’s greatest needs, with a special focus on school meals.           
Geographical focus: Bangladesh, Benin, Bhutan, Bolivia, Burkina Faso, Cambodia, Cape Verde, CAR, Djibouti, Egypt, El Salvador, Ethiopia, Ghana, Gambia, Guatemala, Haiti, Honduras, India, Indonesia, Laos, Lesotho, Liberia, Malawi, Mozambique, Myanmar, Nicaragua, Pakistan, Peru, Philippines, Rwanda, Sao Tome, Somalia, Sri Lanka and Timor Leste.

Partnership Impact:

Funded projects to provide school meals in countries like Ethiopia and Benin. 

Reached millions of people through media and in-store campaigns with the message of hunger.

Mobilised and motivated YUM!’s more than one million employees globally as advocates against hunger.

Partnerships Achievements:

League of American Communications Professionals‘ 2010 Magellan Awards – Winner – Community Relations category.

PR Week 2010 – Winner – Cause-Related Campaign of the Year.

PR News 2009 Nonprofit PR Awards – Finalist for Nonprofit/Corporate category.

PR Week 2009 Awards – Finalist for Cause-Related Campaign of the Year.

PR News 2008 CSR Awards – Honorable mention, “Overall Leader in CSR Practices: Corporation with more than 25,000 employees”.

IABC 2007 Gold Quill – Merit Award in Business Communication category.

PR News 2007 CSR – Finalist in the Media Relations category.

IPRA 2007 Golden World Awards – Winner, Corporate Responsibility category.

SABRE 2007 Awards – Gold Winner, Business and Society, Corporate Social Responsibility category.

Hunger is unacceptable. As the world's largest restaurant company, we believe it is our privilege and responsibility to raise awareness, money and volunteer to move millions of people from hunger to hope. David Novak, YUM! Brands Chairman and CEO