In 2012, MasterCard and WFP entered into a partnership to deliver innovative solutions to meet the needs of the world’s hungry and vulnerable populations.
The partnership links MasterCard’s expertise in technology and payment systems to WFP’s expertise in delivering food assistance.
As well as helping the world’s hungry, the partnership will empower brands and consumers by providing more choices “do good” by supporting the fight against hunger.
The partnership is unfolding under two main pillars:
-Digital Food: MasterCard is helping WFP strengthen its delivery of “digital food,” in the form of cash and vouchers, to the hungry poor around the world.
-Integrated Giving: By engaging cardholders through business partners, banks and merchants, MasterCard will use its marketing and brand capacity to raise awareness and funds for WFP in key markets.
Industry: Payments / technology
Support Area: Electronic food vouchers, online fundraising, financial inclusion
Geographical Focus: Global
- Supporting WFP’s move from food aid to food assistance and promoting financial inclusion by helping WFP to evaluate, strengthen and expand its cash and voucher projects.
- Providing marketing expertise and building digital infrastructure to help brands and consumers fundraise and advocate for the fight against hunger.
- Raising funds to provide nutritious meals to school children and to support emergency operations.