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WFP launches map of global hunger for corporate partners

WFP LAUNCHES MAP OF GLOBAL HUNGER FOR CORPORATE PARTNERS

Capetown - With an eye to the business community, the United Nations World Food Programme (WFP), its partner TNT, the global provider of mail express and logistics services and Maplecroft, the Corporate Responsibility specialist, are today launching a Map of Global Hunger 2005, which shows how companies can engage in fighting hunger worldwide.

The interactive Map, launched during the World Economic Forum Africa Economic Summit in Capetown, is the latest in the Maplecroft "Global Maps" series. It is a business tool providing not only information - hunger hotspots, an analysis of trends and countries most at risk of malnutrition - but also the case for corporate intervention as well as a framework for action.

"The benefits of WFP partnering with businesses in carrying out our humanitarian work are already proven. Our speed in providing food to tsunami survivors and reaching the hungry in remote parts of Africa are clear examples. This Map will help us persuade more corporate partners to come on board with WFP," said John Powell, WFP Deputy Executive Director.

The Map has been produced in response to increasing demand from the business community to understand and address the long-term issues associated with hunger. It was researched, designed and developed by Maplecroft in collaboration with WFP and supported by TNT in line with its long-standing partnership and commitment to the world's largest humanitarian agency. Jeffrey Rowland, Director of Private Donor Relations, WFP and Ludo Oelrich, Program Director responsible for the WFP partnership at TNT will present the Map for the first time to members of the business community at the Forum Africa Economic Summit workshop entitled "Taking Action to Eliminate Hunger:What the Private Sector Can Do."

Each year, WFP provides food assistance to an average of 90 million poor people to meet their nutritional needs, including 56 million hungry children, in at least 80 of the world's poorest countries. Since 2002, TNT has been an active partner of WFP, committing its knowledge, skills and resources to help WFP tackle the greatest logistics challenge of all: fighting world hunger.

"Corporate social responsibility is now a benchmark for most companies wishing to attract quality employees as well as customers," said TNT's Ludo Oelrich. "As the developed world becomes more aware of how whole populations are ravaged by hunger, there is a growing need to inform and guide businesses wishing to step forward and help."

"Besides the desire of both stakeholders and staff to assist the developing world, it is also a fact that when people have enough food to eat this promotes stability which in turn, stimulates emerging markets," Oelrich added.


Press Conference, Wednesday 1 June:
Time: 18:00-18:30
Location: CTICC, Cape Town
Contact: Matthias Lufkens matthias.lukens@weforum.org or +27 (0)82 370 0589

How to purchase a map: The WFP Global Map of Hunger 2005 can be purchased from Amazon.com at the following link: http://amazon.maplecroft.com/hunger
Fifty percent of the proceeds will go to WFP.

For the interactive version of the map, please see http://maps.maplecroft.com

Leading edge features of the hard-copy map of hunger include:
• Risk analysis - countries are shaded to indicate relative ‘risk' status with respect to the proportion of the population that is undernourished
• Hunger trends - trends in country data are captured using a ‘traffic light' system
• In depth analysis of hunger - providing a detailed insight into the different faces of hunger, covering its main causes and those who are vulnerable, such as children
• The business case for engagement - emphasising the impacts and significance of hunger to business, and providing a framework for action
• Hotspots of hunger - examples of countries where WFP has reported a high incidence of people suffering from acute or chronic hunger
• Spotlights on engagement - case studies where business has undertaken specific measures to reduce the causes and effects of hunger. For example, in partnership with WFP, TNT performed an historic airlift in Chad in 2003 - bringing 33 tons of relief supplies to Sudanese refugees facing threat of starvation in the early days of the crisis

With its two brands TNT and Royal TPG Post, TNT N.V. is a global provider of mail, express and logistics services. The group employs over 162,000 people in 63 countries and serves over 200 countries. For 2004 the company reported sales of € 12.6 billion. TNT N.V. is publicly listed on the stock exchanges of Amsterdam, New York, London and Frankfurt.

Maplecroft is a network of academics and practitioners operating as specialist consultants in the field of corporate responsibility. As a network it combines strengths to research, advise, coach and facilitate change in organizations in order to aid the assessment, management and
reporting of performance in social, environmental and economic dimensions. Maplecroft specializes in multi-stakeholder approaches to understanding corporate responsibility and sustainable development.


WFP is the world's largest humanitarian agency: each year, we give food to an average of 90 million poor people to meet their nutritional needs, including 56 million hungry children, in at least 80 of the world's poorest countries. WFP -- We Feed People.

WFP Global School Feeding Campaign - For just 19 US cents a day, you can help WFP give children in poor countries a healthy meal at school - a gift of hope for a brighter future.

For media inquiries please contact:

Brenda Barton
Deputy Director Communications
WFP/Rome
Tel.: +39-06-65132602
Mob.: +39-3472582217

Claudia Altorio
WFP/South Africa
Tel.: +27-115171655

José Driessen
Senior Press Officer
TNT Group Media Relations
Tel.: +31-20-5006138
Mob.: +31-6-1373 3783

Susannah Anastasi
Media Relations
Maplecroft
Tel.: +44 (0)1225-863882

For information about how corporations can work with WFP please contact:

Jeffrey Rowland
Director, Private Donor Relations Division
WFP/Rome
Tel.: +39-06-65132971
Mob.: +39-3483188101