Headlined “One Child. One Life. One Chance”, the advertisement aims to raise support for WFP’s nutrition programmes for women and children in Asia.
“Women in Asia, and especially from Malaysia, have an opportunity to help support the nutritional needs of pregnant women, new mothers and their young children,” said Ms Caunter, who is also a new mother to a healthy baby girl, Leia Rose Caunter Nasarudin.
“Poor nutrition can lead to irreversible damage to children’s minds and bodies and destroy their potential. The provision of the right nutrition for the development of healthy bodies and healthy minds in Asia -- especially in first 1,000 days of life, from the womb to the age of two -- is crucial for our children to achieve their full development potential.”
The advertisement was shot at White Studio Kuala Lumpur with internationally recognised photographer from Malaysia, Mr. Bustamam Mokhtar. Ms. Caunter’s styling was made possible by former Harper’s Bazaar Malaysia fashion editor Andrea Wong, renowned make-up artist Sheng Saw and hair stylist Olivia Ooi.
"By empowering women with the right food and nutrition, we can fight hunger in the first 1000 days of life,” said Ms. Monica Marshall, Global Head of Private Partnerships for WFP. “Women are the secret weapon in the fight against hunger and we are very grateful to Ms. Caunter for being the face of women in Asia and especially in Malaysia, who care deeply about making a difference for mothers less fortunate than themselves.”
“For the mothers and children WFP assists across Asia, the nutritious food they receive may be the only proper meal they will eat all day. WFP programmes help women break the cycle of hunger and poverty,” Ms. Marshall said.
The United Nations World Food Programme works in over 70 countries around the world and in 14 countries in Asia, nourishing children through the whole life cycle, building the brains and bodies of the next generation.