The partnership aims to raise awareness and support for WFP’s nutrition support to pregnant and nursing mothers and their children in Asia, through the ‘Groupon for Women’ initiative for WFP’s Mothers-to-Mothers campaign. Television celebrity Marion Caunter also supported the campaign through a Public Service Announcement.
“We are elated that we managed to gain an overwhelming response from Malaysians, which was three times more than the earlier goal. We are touched to know that so many people have come together in this way and showed their support to women and in shaping the future of Asia,” said Joel Neoh, CEO of Groupon Malaysia. “The business model of Groupon emphasizes collective buying power which benefits our consumers in many ways. For the ‘Groupon for Women’ initiative, the similar approach was adopted to make a difference in the lives of the mothers and children in Asia to ensure that they have the chance to live life to their fullest potential.”
Groupon is Malaysia’s leading online group-buying destination, and this campaign generated more than 9,000 individual contributions over 12 days. Funds raised will be channeled to WFP’s nutrition work in Asia, and will ensure that at least 8,500 mothers and their children receive vital food support.
"Groupon Malaysia has made it so simple for Malaysians to join us in the fight against hunger and undernutrition in Asia,” said Monica Marshall, WFP Deputy Director and Global Head of Private Partnerships for WFP. “For many mothers across Asia, nutritious food is the building block and catalyst of their family’s future. For 50 years, WFP programmes have helped women across Asia break out of the cycle of hunger and poverty."
Since its launch in January 2011, Groupon Malaysia has rapidly grown to become a national market leader, attracting over one million direct subscribers. The company has successfully established itself as a shaper of social e-commerce as more and more businesses adopt collective buying in their business models.
Through this partnership with WFP, Groupon Malaysia has taken social e-commerce to a new level by not only providing its customers with the best life experiences possible, but also by creating a platform through which they can contribute to changing the lives of mothers and children in Asia with just one click.
“One year on, the power of Groupon has gone beyond the ability to just deliver amazing deals with exceptional value for money. The group buying phenomenon now empowers individuals to become a significant force collectively, and to achieve great things. This partnership with WFP is a demonstration of what can be achieved and moving forward, we at Groupon aim to do even more with WFP to ensure that we support the future of Asia,” said Neoh.