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Call for action by WFP and TNT by World Economic Forum


Corporations' structural involvement with humanitarian organisations urgently needed

Speaking to a gathering of CEO's of leading international
companies during the World Economic Forum meeting in Davos,
Switzerland this evening, TNT CEO Peter Bakker and United Nations
World Food Programme Executive Director James Morris will make an
urgent appeal for increased corporate involvement with
humanitarian organisations. Partnerships such as TNT's
cooperation with the World Food Programme (WFP) are effective in
helping solve global problems and important to the future success
of companies, said the pair.

The two-year-old partnership between TNT and WFP has proved
beneficial for both parties, with the most dramatic evidence of
its value demonstrated in the aftermath of the 26 December
tsunami in Southeast Asia. Because WFP and TNT have an
established emergency response programme in place, they were able
to take quick and effective action to help victims.

TNT delivered support focusing on its core competencies such as
transporting goods by truck and plane and making available
warehouse space for storage of food and emergency equipment. A
joint TNT/WFP convoy of 20 trucks loaded with high-energy
biscuits, rice, water and diesel fuel was the first transport to
arrive in Banda Aceh. TNT was also able to provide cash funds
immediately for relief efforts. TNT staff were made available to
help coordinate warehousing and transportation and to handle
ground logistics at small airports in the disaster area.

"WFP is profoundly grateful to have a long-term partnership with
TNT, which helped us act almost immediately after the tsunami.
What TNT is doing for us and more importantly for those we
serve is just fantastic," said Morris. "Currently all eyes and
efforts are focused on Asia, but let's not forget other parts of
the world where millions are desperately in need of help. We
urgently call upon major companies to duplicate this kind of
support and offer their expertise. It clearly works."

Bakker commented on the benefits companies can gain from
humanitarian partnerships. "Taking responsibility of our world is
all about combining efforts, skills and strengths," he said. "We
have seen company pride and corporate reputation improve as a
result of our involvement with WFP. In the service industry we
are in, a more motivated workforce will provide a competitive
edge. To attract the best possible new talent for TNT, we also
have to listen to the ideas and concerns of future corporate
leaders. Companies that show real commitment to corporate social
responsibility will be able to attract new talent to their ranks,
and enlisting the support of high-potential individuals is
essential for future success of joint corporate and humanitarian

Global research supports TNT's belief in corporate benefits of
humanitarian partnerships
TNT recently commissioned research agency Trendbox to conduct a
global survey among more than 1,300 next-generation managers. The
survey revealed that these individuals are concerned about the
world and about mankind. Respondents believe that humanitarian
issues wars and conflicts, terrorism, environmental problems,
hunger and poverty are much more threatening to the world than
current CEOs, as shown in a 2004 survey.

The survey also revealed that companies must act to convince the
next generation that they care about humanitarian issues. It
showed that the next generation is skeptical of companies'
willingness to help solve global problems, and that today's
high-potential employees want to work for companies that have
well-defined corporate values and purposes, and engage in
enterprise development.

The trendbox survey can be found at

For further information, please contact:

Tanno Massar,
Director TPG Media Relations
Tel: + 31 20 500 6171
Mobile: +31 6 205 432 41

Daphne Andriesse,
Senior Press Officer TPG Media Relations
Tel: + 31 20 500 6224
Mobile: +31 6 109 187 90