Women farmers like Alexandra were previously unable to access local markets. "If we wanted to sell lettuce to a local merchant, they would offer us 10 cents. But if we were going to the market to buy lettuce, they would charge us 50 cents,” said Pimampiro farmer Alexandra Bejarano. “Because we are women and from rural communities, no one took us seriously," Alejandra explained. Discouraged but determined, the women of Pimampiro set out on a mission to create their own market space.
"I don’t think you can, that is for educated people."
Alexandra, who was 24 years old when the association was created in 2012, recalls that much of her community did not believe in her ability to lead the project. "People would tell me, ‘I don’t think you can, that's for educated people,’ but I told them that I would succeed with the support of my association’s women," Alexandra proudly explained.
The Tierra del Sol Association
To recruit members, they announced on the radio that they were creating a small-holder farmers’ association and visited 42 communities to register them. Their perseverance and dedication led to the formation of the Tierra del Sol Association, consisting of 210 women and seven men in the province of Imbabura. The first order of business of the new association was to organize a weekly market where the association members could sell their products directly to their community. Now, 110 farmers sell their products at a market that takes place every weekend. Association members rotate from week to week so that all 217 members are able to participate.
Fresh, Quality Products
In addition to the market, the association also works with the World Food Programme (WFP) and the Provincial Government of Imbabura. Members deliver fresh products for food assistance programmes implemented by WFP in coordination with local governments to serve vulnerable Colombians and Ecuadorians. "Today we provide top quality food to meet the needs of the programme," says Alexandra.
While Alexandra is glad that her husband works, she commented, "I also think that as a woman I can succeed, especially now that we are at the market and working with WFP. WFP has been the strength, the arm stretched out to support us, especially women."